Category
AI design and video tools let small teams produce social graphics, training videos and voiceovers without an agency. Check commercial-use licensing and whether generated likenesses or voices need consent.
Our top pick: ChatGPT (9.3/10) — all-round use, image generation and custom gpt workflows.
OpenAI • AI Assistants
ChatGPT remains the Swiss Army knife of AI: fast, multimodal, packed with integrations and custom GPTs, and familiar to almost everyone you will hire.
Best for: All-round use, image generation and custom GPT workflows
Canva • Design & Video
Canva is the default design tool for UK small businesses, and its Magic Studio AI features make social posts, flyers, presentations and short videos genuinely quick.
Best for: Social media graphics, marketing collateral and quick videos
Gamma • Presentations
Gamma is the best dedicated AI presentation maker we have tested — paste an outline or document and get a well-designed, editable deck in about a minute.
Best for: Pitch decks, proposals and training slides
Synthesia • Design & Video
Synthesia turns scripts into professional presenter-led videos with AI avatars — ideal for training, onboarding and product explainers.
Best for: Training, onboarding and explainer videos
ElevenLabs • Design & Video
ElevenLabs produces the most natural AI voices we have heard, including convincing British accents — ideal for voiceovers, audio content and phone agents.
Best for: Voiceovers, audio content and voice agents
Descript • Design & Video
Descript makes video and podcast editing as easy as editing a document, with AI that removes filler words and cleans up audio.
Best for: Webinars, podcasts and social clips
Beautiful.ai • Presentations
Beautiful.ai keeps slides on-brand automatically, which suits teams producing lots of sales and reporting decks.
Best for: Consistent, on-brand sales and reporting decks