Category
AI marketing tools help with keyword research, content briefs, ad copy and social scheduling. Used well they cut hours from every campaign; used badly they produce generic content that Google and customers ignore. We highlight the tools that keep a human editor in control.
Our top pick: Canva (9.0/10) — social media graphics, marketing collateral and quick videos.
Canva • Design & Video
Canva is the default design tool for UK small businesses, and its Magic Studio AI features make social posts, flyers, presentations and short videos genuinely quick.
Best for: Social media graphics, marketing collateral and quick videos
HubSpot • Sales & CRM
HubSpot's free CRM is the best starting point for small businesses, and Breeze AI adds drafting, summarisation and prospecting agents as you grow.
Best for: Growing SMEs that want marketing, sales and service in one place
Perplexity AI • Research
Perplexity is the fastest way to research a market, competitor or supplier with sources you can check — it answers like an assistant but cites like a search engine.
Best for: Competitor, supplier and market research
Gamma • Presentations
Gamma is the best dedicated AI presentation maker we have tested — paste an outline or document and get a well-designed, editable deck in about a minute.
Best for: Pitch decks, proposals and training slides
Semrush • Marketing
Semrush is a comprehensive SEO and marketing suite with AI writing, keyword research and tracking for AI search visibility.
Best for: Businesses investing seriously in SEO and content
Shopify • Web & eCommerce
Shopify's built-in AI writes product descriptions, edits images, sets up store settings and answers questions about your sales — at no extra cost.
Best for: UK online retailers
Synthesia • Design & Video
Synthesia turns scripts into professional presenter-led videos with AI avatars — ideal for training, onboarding and product explainers.
Best for: Training, onboarding and explainer videos
Descript • Design & Video
Descript makes video and podcast editing as easy as editing a document, with AI that removes filler words and cleans up audio.
Best for: Webinars, podcasts and social clips
Wix • Web & eCommerce
Wix's AI site builder creates a complete, editable website from a short conversation — a fast way for service businesses to get online.
Best for: Local service businesses needing a site fast
Originality.ai • AI Detection
Originality.ai is one of the more reliable AI detectors for web content, combining AI detection with plagiarism and readability checks.
Best for: Checking commissioned web content
Jasper • Marketing
Jasper is a marketing-focused AI writing platform with brand voice controls and campaign workflows, aimed at teams producing lots of content.
Best for: Marketing teams producing high volumes of content