Category
AI-powered CRMs score leads, draft follow-ups and summarise calls so no enquiry slips through the cracks. Free tiers are generous in this category — start there before committing to per-seat pricing.
Our top pick: HubSpot (8.9/10) — growing smes that want marketing, sales and service in one place.
HubSpot • Sales & CRM
HubSpot's free CRM is the best starting point for small businesses, and Breeze AI adds drafting, summarisation and prospecting agents as you grow.
Best for: Growing SMEs that want marketing, sales and service in one place
Fathom • Meetings
Fathom records, transcribes and summarises meetings with a genuinely useful free plan — the easiest win in AI for anyone who spends their day on calls.
Best for: Anyone who spends much of the day on video calls
Pipedrive • Sales & CRM
Pipedrive is a clean, pipeline-first CRM for small sales teams, with AI that suggests next actions and drafts follow-up emails.
Best for: Small B2B sales teams
Fireflies • Meetings
Fireflies turns every meeting into searchable, shareable notes, with analytics that help sales and support teams coach and improve.
Best for: Sales teams wanting searchable call history