The short verdict
Pipedrive is a clean, pipeline-first CRM for small sales teams, with AI that suggests next actions and drafts follow-up emails.
Our Pipedrive review
Pipedrive's drag-and-drop pipeline is the simplest way for a small team to see every deal at a glance. Its AI sales assistant highlights deals at risk, recommends next steps and writes email drafts, and automation handles repetitive follow-ups.
It is focused on sales; if you also need marketing automation and a service desk, HubSpot may be the better fit.
What we like
- Very easy pipeline view
- AI deal insights
- Good automation
- Fair pricing
Watch out for
- No free plan
- Marketing features are add-ons
- Reporting limited on lower tiers
Key features
- Visual pipeline
- AI sales assistant
- Email sync
- Workflow automation
- Web forms
UK business & GDPR notes
EU-headquartered vendor with GDPR tooling.
Pipedrive pricing (UK)
| Entry paid plan | From ~£12–£15/seat/mo |
|---|---|
| Free plan | No |
| Trial | 14-day free trial |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.
Head-to-head comparisons
Pipedrive: frequently asked questions
Is Pipedrive free?
Pipedrive does not have a permanent free plan, but offers a 14-day free trial. Pricing starts at From ~£12–£15/seat/mo.
How much does Pipedrive cost in the UK?
Entry pricing is From ~£12–£15/seat/mo (indicative, may exclude VAT). Prices change often, so confirm on the Pipedrive website before buying.
Is Pipedrive GDPR compliant for UK businesses?
EU-headquartered vendor with GDPR tooling. Compliance also depends on how you use the tool — see our UK GDPR and AI checklist.
What are the best alternatives to Pipedrive?
The best alternatives are HubSpot.
Who is Pipedrive best for?
Small B2B sales teams.