The short verdict
Semrush is a comprehensive SEO and marketing suite with AI writing, keyword research and tracking for AI search visibility.
Our Semrush review
Semrush covers keyword research, rank tracking, site audits, backlink analysis and competitor research, with a UK database for local search data. Its AI tools help with content briefs and writing, and newer features track how your brand appears in AI answers.
It is expensive for a micro-business, but one month of focused research can shape a year of content. Many small businesses subscribe for a month, plan, then pause.
What we like
- Comprehensive SEO data
- UK keyword database
- Site audits
- AI visibility tracking
Watch out for
- Expensive
- Overwhelming for beginners
- Add-ons increase cost
Key features
- Keyword research
- Site audit
- Rank tracking
- Backlink analysis
- AI content tools
UK business & GDPR notes
Dedicated UK keyword database for local search volumes.
Semrush pricing (UK)
| Entry paid plan | Pro ~£110–£140/mo |
|---|---|
| Free plan | Yes |
| Notes | Limited free account; toolkits priced separately. |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.
Semrush: frequently asked questions
Is Semrush free?
Yes — Semrush offers a free plan. Paid plans start at Pro ~£110–£140/mo. Limited free account; toolkits priced separately.
How much does Semrush cost in the UK?
Entry pricing is Pro ~£110–£140/mo (indicative, may exclude VAT). Prices change often, so confirm on the Semrush website before buying.
Is Semrush GDPR compliant for UK businesses?
Dedicated UK keyword database for local search volumes. Compliance also depends on how you use the tool — see our UK GDPR and AI checklist.
Who is Semrush best for?
Businesses investing seriously in SEO and content.