The short verdict
Shopify's built-in AI writes product descriptions, edits images, sets up store settings and answers questions about your sales — at no extra cost.
Our Shopify (Magic & Sidekick) review
Shopify Magic generates product descriptions, email campaigns and image edits, while Sidekick acts as an AI assistant that can analyse sales, suggest improvements and change store settings on request.
Because the AI is included in Shopify plans, it is the easiest way for a UK online retailer to benefit from AI. Double-check generated product claims before publishing, especially for regulated products.
What we like
- AI included in plans
- Product description generator
- Sidekick store assistant
- Huge app ecosystem
Watch out for
- Transaction fees without Shopify Payments
- Apps add monthly cost
- AI copy needs editing
Key features
- Shopify Magic
- Sidekick
- AI image editing
- Email marketing
- Store analytics
UK business & GDPR notes
Configure UK VAT settings and Consumer Contracts Regulations information on your store.
Shopify (Magic & Sidekick) pricing (UK)
| Entry paid plan | Basic ~£19–£25/mo |
|---|---|
| Free plan | No |
| Trial | Free trial |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.
Shopify (Magic & Sidekick): frequently asked questions
Is Shopify (Magic & Sidekick) free?
Shopify (Magic & Sidekick) does not have a permanent free plan, but offers a free trial. Pricing starts at Basic ~£19–£25/mo.
How much does Shopify (Magic & Sidekick) cost in the UK?
Entry pricing is Basic ~£19–£25/mo (indicative, may exclude VAT). Prices change often, so confirm on the Shopify website before buying.
Is Shopify (Magic & Sidekick) GDPR compliant for UK businesses?
Configure UK VAT settings and Consumer Contracts Regulations information on your store. Compliance also depends on how you use the tool — see our UK GDPR and AI checklist.
Who is Shopify (Magic & Sidekick) best for?
UK online retailers.