The short verdict
Make is a powerful, visual alternative to Zapier that is usually cheaper at volume and offers EU-hosted zones.
Our Make review
Make builds automations as visual flowcharts, which makes branching, loops and data transformation easier to see than in Zapier. It connects to thousands of apps and has AI modules and agents for classification, extraction and drafting.
It rewards a little technical confidence. For businesses running high volumes or wanting EU hosting, Make usually works out cheaper than Zapier.
What we like
- Cheaper at volume
- Visual scenario builder
- EU hosting option
- AI agents & modules
Watch out for
- Steeper learning curve
- Operation-based billing needs monitoring
- UI can overwhelm beginners
Key features
- Visual scenarios
- AI agents
- Data stores
- Webhooks
- Error handling
UK business & GDPR notes
EU hosting zones available — useful for data-residency requirements.
Make pricing (UK)
| Entry paid plan | Core ~£8–£10/mo |
|---|---|
| Free plan | Yes |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.
Head-to-head comparisons
Make: frequently asked questions
Is Make free?
Yes — Make offers a free plan. Paid plans start at Core ~£8–£10/mo.
How much does Make cost in the UK?
Entry pricing is Core ~£8–£10/mo (indicative, may exclude VAT). Prices change often, so confirm on the Make (Celonis) website before buying.
Is Make GDPR compliant for UK businesses?
EU hosting zones available — useful for data-residency requirements. Compliance also depends on how you use the tool — see our UK GDPR and AI checklist.
Who is Make best for?
Complex or high-volume automations on a budget.