The short verdict
Zapier is the easiest way to automate work between apps, and its AI steps, agents and chatbots make it the backbone of most small-business AI workflows.
Our Zapier review
Zapier connects thousands of apps — forms, CRMs, accounting, email, Slack, Teams, Google Sheets — so that something happening in one triggers actions in another. You can now add AI steps that classify an enquiry, extract details from an email or draft a reply, and build agents that work through tasks on their own.
Pricing is based on tasks, so model your volume first. For a small business, one or two well-chosen Zaps (lead capture to CRM, invoice paid to thank-you email) often save several hours a week.
What we like
- Largest app library
- Very easy to build
- AI steps and agents
- Free plan to start
Watch out for
- Costs rise with task volume
- Complex logic gets fiddly
- US-hosted by default
Key features
- Zaps
- AI by Zapier
- Agents
- Tables & Interfaces
- Chatbots
UK business & GDPR notes
Review which apps receive personal data in each Zap and record them in your data map.
Zapier pricing (UK)
| Entry paid plan | Pro ~£16–£20/mo |
|---|---|
| Free plan | Yes |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.