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Head-to-head • Updated

Zapier vs Make: Which Automation Tool Is Best for AI Workflows?

The verdict

Zapier is best for beginners and the widest range of apps. Make is best for complex or high-volume workflows on a budget, and offers EU hosting.

ZapierZapier9.0/10

Pro ~£16–£20/mo

Choose Zapier if…

  • You're new to automation
  • You need an obscure app integration
  • Speed of setup matters most
Try Zapier
MakeMake (Celonis)8.7/10

Core ~£8–£10/mo

Choose Make if…

  • You run high volumes
  • You need branching and data transformation
  • You prefer EU data hosting
Try Make

Criteria by criteria

CriterionZapierMakeWinner
Ease of useEasiestModerateZapier
App libraryLargestLargeZapier
Complex logicGoodExcellentMake
Price at volumeHigherLowerMake
EU hostingNo (US)YesMake
AI agentsYesYesTie

The editorial analysis

For a first automation, Zapier gets you running in minutes. As workflows grow more complex and volumes rise, Make's visual builder and pricing become more attractive. Technical teams wanting to self-host should also consider n8n.

Frequently asked questions

Is Make cheaper than Zapier?

Usually, yes — especially at higher volumes. Make charges by operations/credits and its entry plans cost less than Zapier's.

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