The short verdict
Perplexity is the fastest way to research a market, competitor or supplier with sources you can check — it answers like an assistant but cites like a search engine.
Our Perplexity review
Perplexity combines live web search with AI summarisation, and every answer comes with numbered citations. For a small business owner checking a supplier, sizing a market, or catching up on a regulation change, it replaces a dozen browser tabs.
Pro unlocks deeper multi-step research, file uploads and a choice of underlying models. Spaces let you keep research on a topic together and share it with colleagues.
Always click the citations: Perplexity is good, but it can still misread a source. For UK regulatory questions, prefer answers that cite gov.uk, HMRC or the ICO directly.
What we like
- Citations on every answer
- Very fast research workflow
- Choice of models on Pro
- Generous free mode
Watch out for
- Occasionally misreads sources
- Less suited to long-form writing
- Pro features change frequently
Key features
- Cited answers
- Deep research reports
- Spaces for team research
- File upload & analysis
- Model choice
UK business & GDPR notes
Useful for UK regulation look-ups when answers cite gov.uk, HMRC or ICO sources directly.
Perplexity pricing (UK)
| Entry paid plan | Pro ~£17–£20/mo |
|---|---|
| Free plan | Yes |
Indicative pricing, may exclude VAT. Last reviewed 24 September 2026 — confirm on the vendor's site.