Head-to-head • Updated
ChatGPT vs Gemini: Which AI Assistant Is Best for Business?
The verdict
ChatGPT is the better standalone assistant with more features. Gemini is the better choice if you work in Google Workspace, where it may already be included in your plan.
Our pick
ChatGPTOpenAI9.3/10
Plus ~£20/mo
Choose ChatGPT if…
- You want the most capable standalone assistant
- You don't use Google Workspace
- You want custom GPTs
GeminiGoogle8.9/10
Google AI Pro ~£19/mo
Choose Gemini if…
- You use Gmail, Docs and Sheets daily
- You want AI included in your existing plan
- You do document-heavy research
Criteria by criteria
| Criterion | ChatGPT | Gemini | Winner |
|---|---|---|---|
| Standalone features | Broadest feature set | Strong | ChatGPT |
| Google Workspace integration | Via connectors | Native | Gemini |
| Research | Deep research | Deep Research + NotebookLM | Gemini |
| Custom assistants | Custom GPTs | Gems | ChatGPT |
| Value | Separate subscription | Often included in Workspace | Gemini |
The editorial analysis
Both are excellent general assistants. ChatGPT's custom GPTs and ecosystem make it more flexible; Gemini's native integration into Workspace makes it more convenient for Google-based businesses.
Frequently asked questions
Is Gemini as good as ChatGPT?
Gemini is comparable for most business tasks and excels at research and Google Workspace integration. ChatGPT offers a broader feature set and ecosystem.